In truth podcasts are not popular, BBC reviews a survey by the Pew Internet and American Life Project (Nov, 2006).
However in it’s 5000 person sample the Pew survey found just 1% of respondents download a podcast on a typical day, with 7 to 12% claiming to have dowloaded a podcast. These figures have been consistent much of 2006.
Despite this the number of podcasts being distributed has exploded… in November 2004 Podcast Alley a show directory, listed 1,000 podcasts, today more than 26,000 and over one million episodes. Although usage implies a high percentage are discontinued it is evident that publishing a podcast requires minimal equipment and is simple indeed.
I could go on to quote all the hype of market growth, but it is frankly irrelevant, podcasts are an excellent medium for select applications (“MSF & Christian Aid …”, “Rocketboom, UNHCR & Refugees”, “Online video sharing….”, “Promote MP3’s, Zunes, i-pods …”).
The technology has simplified to a stage where any luddite (such as yours truly) can download podcasts from i-Tunes, they are free. In truth it is nearly just as easy to upload! Even I (ok, an adventurous luddite) with an Apple laptop and Garageband, prepared an (admitedly poor) audio podcast ready for upload to i-Tunes. Don’t forget you don’t need an i-pod, any MP3 player or computer will do. I watch all video podcasts on computer and listen to audio from the laptop as if it were a radio (“Pandora & Filter – Personal Radio Stations…”).
Forget the hype, play with podcasts, lets see how we can turn this tool to valuable applications to further humanitarian and development work.